Wednesday, August 5, 2020

Wuhan Corona Virus - its impact on countries and sentiments.

According to The South China Morning Post the first case of Corona Virus was reported in Wuhan on the 17th of November 2019.  Subsequent events unfolded and the WHO declared Corona Virus a Pandemic on the 11th of March 2020. 


Corona Virus - Events 
 

The Corona Virus has become a Global Pandemic and the situation as of now is as follows 







According to Standard and Poor (S&P) (report published on July1 2020) the trends that will dominate the Corona Crisis and after are 

"

Home Consumption -

  • Robust growth in packaged food and home care, subdued demand for discretionary goods
  • Well-defined customer proposition around convenience and value
  • Range optimization for essentials, with product and pack size geared for home consumption

Brands –

  • Consumers are seeking comfort and familiarity with big brands
  • Brand equity is moving to center stage as e-commerce gathers pace
  • Greater product segmentation and targeted offerings for discretionary products

Private label –

  • An emerging battleground between retailers and consumer companies
  • Newer challengers in niche categories
  • More premiumization and innovation around products, packaging, and pricing

Supply chain –

  • Increased diversity and visibility of suppliers, with more risk-based and sustainable approaches to sourcing
  • Striking a balance between time, cost, quality and customer experience
  • Building corporate credentials for quality, traceability, and provenance. " (Source : Quoted from -  COVID-19 Will Shape The Future Of Consumer Goods, July 1, 2020 Raam Ratnam )

According to a report Published by McKinsey and Co. on July 27th 2020 the relative confidence amongst people of various nations seem to be improving. 




There is no doubt that this is the biggest health crisis of the century and it will be difficult to predict the turn of events and its impact with certainty - yet certain trends are emerging.  How long will they sustain is anybody's guess.  Therefore stay focused and do what you can do best. 

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