Beginings
Netflix was founded in 1997 by Reed Hastings and Marc Randolph. Its initial business model included DVD sales and rental by mail. It later on became a DVD rental company.
Streaming Media
In 2007 Netflix expanded it business with the introduction of streaming media while retaining the DVD and Blu-ray rental business.
Leadership position
Netflix currently has 200 million subscribers in 190 countries. Its sales are growing at 25% year on year.
Due to the WuhanCoronavirus pandemic its subscribers have grown at a faster pace as people are at home and working from home. So they tend to watch Netflix even more.
The edge
Netflix sees itself not as a content streaming company but as a story telling company.
According to former Chief Product Officer of Netflix - "when someone sits in front of a TV to watch Netflix, we have a moment of truth - a couple of minutes, maybe as little as 30 seconds, in which we need to catch their attention with something interesting"
It is for this reason Netflix focuses a lot on the kind of unique content it creates. It has a record of 160 Emmy Award nominations and more Oscar nods than any other media company.
Its these unique stories which Netflix create that give it the edge over its competition.
The data mining and analysis of behaviour of its 200 million subscribers helps it to create such unique content.
NETFLIX Stock Price over past 1 year. Current Stock Price $516.05
(Disclaimer : This blog is for educational purposes and not to solicit any business or provide any kind of advise. Stock market investing is a with risk investing including risk to the capital invested. Please take an informed decision.)
