Monday, October 12, 2020

Marico - leading brands and great success. How does it react to Wuhan Corona virus crisis.

BUSINESS AND BRANDS 

MARICO is an Indian FMCG (Fast Moving Consumer Goods) company which is based in Mumbai.


MARICO's brands are 

  • Kaya Limited,
  • Parachute,
  • Saffola,
  • Hair&Care,
  • Nihar,
  • Mediker,
  • Revive,
  • Manjal,
  • Livon, 
  • Set Wet, 
  • Zatak, 
  • Fiancee, 
  • HairCode, 
  • Eclipse, 
  • X-Men, 
  • Hercules, 
  • Caivil, 
  • Code 10 and 
  • Black Chic.

MARICO STOCK - PAST 1 YEAR 


MARICO STOCK PAST 5 YEARS 



MARICO STOCK - SINCE 2001




OPERATIONS 

MARICO started its operations on 2nd April 1990. 


Parachute is the flagship brand of Marico which consists of edible grade coconut oil. Marico manufactures and markets its coconut based hair oils under its popular brand – Parachute "Advansed" and a series of extensions thereof.
Saffola is the other popular brand of MARICO.  Saffola is essentially blended refined edible oil which is claimed to be beneficial for Heart health. It is marketed under the names of New Saffola, Tasty and Active. All of them contain blended vegetable oils in various proportions. 

The main type of oils which are blended include Rice Bran oil, Kardi oil or Safflower oil, Corn oil and Soya oil.

NEW BRAND LAUNCHES 

Marico has launched several brands during the Wuhan Corona Virus crisis. 



Marico strategy during the covid crisis has been proactive 



(Source :  www.nseindia.com, www.marico.com, www.wikipedia.com)

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