Tuesday, December 8, 2020

Tata Elxsi is 48 times since 1999. Tata groups flagship in IOT - Internet of Things

Silicon Valley's First Indian Startup 

Elxsi was founded in 1979 by Joe Rizzi and Thampy Thomas (who would go on to found NexGen Microsystems).  It is widely believed that Elxsi was the first startup founded by an Indian in Silicon Valley.

Venture investors included Tata Group and Arthur Rock.  In 1989 however, Elxsi left the computer business because of the general shift away from the use of mainframes in Global Computer industry and the advent of personal computer. 

The Tata Group kept the name Tata Elxsi and it is now a part of the Tata group.


Current Business 

Tata Elxsi is amongst the world's leading providers of design and technology service across industries including Automotive, Broadcast, Communications and Healthcare. 


Key Areas 

Tata Elxsi is helping customers reimagine their products and services through design thinking and application of digital technologies such as 

  1. IOT - Internet of Things 
  2. Cloud
  3. Mobility 
  4. Virtual Reality 
  5. Artificial Intelligence 

Business Performance


Over the years Tata Elxsi has diversified its business out of automotive sector i - which used to contribute a chunk of its revenues.  The automotive sector now contributes to about 42% of its revenues. 

Within Automotive sector 60% of its revenue comes from Europe 30% from US 10% from Japan and Korea.  JLR is its largest client and contributes 14.5% of its total revenue. 

Other sector which contribute to its revenues include Broadcast and Communications.  In this sector FTH and 5G has opened up new opportunities for service providers like Tata Elxsi. 

Tata Elxsi has also partnered with leading DTH service providers by innovations a hybrid DTH set top box = Internet TV which brings together the best of online content and linear TV on one platform. 

Tata Elxsi's healthcare business is also witnessing a healthy growth. 

The key is how does this company execute its business strategy in new areas and de-risks its business from its largest clients, sectors and geographies. 

Tata Elxsi Share Price - Past 1 year  

Tata Elxsi Share Price - Since Inception


(Disclaimer : This blog is for information purposes only. Stock market investing is a with risk investing including risk on the capital invested. )