Saturday, August 15, 2020

Pidilite - market leader creates a business which is almost impossible to beat.

Pidilite started its business in 1959. 

Since then it has been a pioneer in consumer and speciality chemicals in India. 

Currently it manufactures adhesives sealants, waterproofing solutions, construction chemicals, industrial resins and polymers.

For the industrial segment it manufactures Organic Pigments, Textile and Paper Chemicals, Industrial resins, Leather Chemicals, Industrial Adhesives, Footwear Adhesives and Industrial Bonding Solutions. 

It has 8 manufacturing facilities and its products are available in 71 countries all over the world. 

Its leading brands are 

  1. Fevicol
  2. Fevicol MR
  3. Dr. Fixit 
  4. Fevikwik
  5. M-seal
  6. Fevistik
  7. Fevicryl

The 61-year old Pidilite’s brand Fevicol is ubiquitous for adhesives in India. A 70% market share in the segment is dominance worthy of envy. 

Apart from Fevicol, Dr Fixit, M-Seal are prominent brands in waterproofing, and the company is market leader in this segment as well.  

The two segments together make for more than half of the company’s ₹6,000 crore revenue. 

These products are widely used by carpenters, painters, plumbers, mechanics, households, students, offices etc. 

The fact that the COVID-19 crisis has forced potential home buyers to save the money and renovate homes instead, should be good news for the company.

Pidilite Share Price Past 1 year 

(Source : www.nseindia.com)


Pidilite Share Price Past 5 years 

(Source : www.nseindia.com)


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